Across participating European countries, 120 innovating pilot farmers have been recruited to the EuroDairy network. These farmers are implementing and developing innovative practice, and have been chosen as good communicators, to act as champions for the network and to inspire other farmers.

This deliverable catalogues seven video case studies made on pilot farms, with farmers describing their systems and types of the innovations they have been implementing. These innovations fall broadly into one of four technical themes within the EuroDairy project: Resource efficiency, Biodiversity, Animal Care and Socio-economic resilience. These videos are a valuable source of information and inspiration for other farmers interested in adopting new techniques or thinking about things in a different way. The impact of hearing testimony from a farmer in the context if a real farm, is often greater than that of messages in written media. In addition to the videos, farm leaflets have been produced to provide background information on the farms, the innovations implemented, and the drivers behind the direction chosen by the farmer for his/her business.